In the early years of the Internet web site owners usually counted only the number of visitors to their web site. Surely it is important to know how many people have visited your web site, but it is even more important to know what pages they have visited, where they came from, and what pages of your web site brings the most traffic.
Web site statistics software will answer all these questions and will provide valuable information that is essential for Internet marketing. Web site statistics software will answer all these questions and will provide valuable information that is essential for Internet marketing.
Web stats software will help you to get to know what keywords were used to find your site, most viewed, entry and exit pages, domains/countries of hosts visitors, duration of the visits and top pages, days of the week and time of the day when your web site has the maximum amount of visitors and another valuable and important information.
All you will have to do is to look at your web site stats and make some analysis.
There are different ways to obtain statistics of your web site. You may use traffic history contained in server’s raw access log files. They present information without any graphics, charts and they are not primarily intended for monitoring traffic of your web site, although they can be used for this purpose. The main advantage of using log files is that the web server raw data is always available and can be obtained instantly. The other method is to use web stats software installed on the web server of your web hosting service provider. There is a tremendous number of stats software but these three are the most popular and offer reliable and powerful analytical tools: Webalizer, Modlogan, and Awstats.
Let`s talk about some peculiarities and the meaning of the data that can be obtained from web site stats software. It is worth saying that there are no universal definitions of the terms used by stats software though there some terms that are widely used.
Some of the important parameters for you to learn about the visitors to your web site are the ones that show you the number of users who came to your site, who they are, how many requests for a particular page and the page view parameters that signifies the number of pages of your web site that have been requested.
A less important parameter (though it was widely used in the early years) is the number of Hits. Hits represent the number of files sent to a user after a page was requested. If a page has 25 pictures, one single visit will trigger 26 hits: twenty-five hits for the pictures of the web site and one for the page itself.
The results of the statistical analysis of your web site will provide a list of the most popular entry pages to your site, and rank them accordingly. Sometimes, internal pages can bring in more traffic than the homepage itself. This may take place when a particular internal page is very well optimized and regularly shows up at the top of the search engine results pages (known as SERPs), or when there is a lot of back links that lead directly to this page.
All this important data can be used for Internet marketing purposes and will help you to build a strategy for search engine optimization more effectively.
With all of the web hosting plans Eskhosting provides web site statistics software Webalizer, Modlogan and Awstats that will allow you to obtain information about your visitors easily and without much efforts.
Eskhosting is the company that provides reliable and affordable web hosting services on the Unix hosting platform. It also provides domain name registration services with Whois privacy service and transfer of the domain name registration available. It is a solid web hosting solution for your e-commerce web-site.